I want to let you in on a very interesting discovery I made while browsing through videos on YouTube.

YouTube is a great place to learn from and use to curate content. There are so many videos packed with valuable information you can grab from YouTube and embed on your site to help your target audience solve certain problems they might have.

Take this post for example. I went on YouTube trying to learn as much as I can from a marketer I respect and admire. His name is Jay Abraham. As I was watching Jay’s videos that reveal advanced business strategies, I came across this video called “Jay Abraham School of Copywriting”.

In this video Jay shows us a shortcut on how to master writing copy when we’re just first starting out and don’t have too much experience. I wanted to put in words everything that has been talked about in the video but I feel like I would do a great injustice to this video.

You want the first hand experience and not some ‘sloppy second hand writing’ which is all I can give you for the time being. So without further ado here’s the video:

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